The Use of Negative Space

A lot is heard about negative space in design, but this “billboard” at the border crossing between the U.S. and Canada in Blaine WA takes the cake.

It’s constructed of wire.

and gives the impression of being an actual “billboard.”

Personally, I love it!  A bit of whimsy, a beautiful view of the sky behind — clever, really clever.

We U.S. citizens sometimes poke fun at our Canadian neighbors, but in this is a stroke of Canuck Genius.